Tag Archives: social media

Love lovemoney.com!

7 Apr

lovemoney-homepage1

Ta da! lovemoney.com, our sparkling new site went live recently.

And it’s not just a pretty site.

It’s designed to help users grow richer and offers useful tools  which aim to motivate and support users to get their finances in order.  With personalised content and tools like Q&A, the idea is that users will be able to get access to  relevant content that will help them get to where they want to be financially.

As it will be a site that people use as a tool, the challenge is to make sure that it’s easy to use, with logical user journeys and clear messaging.

This is still very much a work in progress with new bits being added regularly and I think that will keep it looking and feeling fresh as the grass in the background.

Carl has been tweeting about the site and we’ve had some positive feedback from users. What do you think?

What does Google know about you?

25 Mar

magnifying-glass

This thought provoking post about googling people shows that as Google is generally the first port of call when researching someone, it’s probably a good idea to attempt to influence to the information Google has about us in a effort to create an accurate online reflection of ourselves.

Developing a personal brand

Apparently our personal brand is ultimately a culmination of what we say and do every day according to this article by Rajesh Setty, so it already exists, it’s just a question of making sure that the information gets out there.

There seem to be some good reasons to develop a personal brand online, whether it’s to improve your reputation, make you more memorable or differentiate yourself. This excellent e-book by Rajesh Setty talks about how to improve your personal brand in general.

Once you have your lovely personal brand – what next?

Promote your brand

This article by Chris Brogan has 100 tips on using social media to promote your personal brand online.  Obviously this article is aimed at getting the widest audience online, and as with any marketing effort, attention should be paid to the  type of audience you will attract, so some level of targeting relevant sites would probably be a good idea.

I like the fact Chris starts with listening – usually a good place to begin when developing relationships.

He then goes on to mention all of the tools that will help to develop the ‘offering’ – like passports and websites/ blogs, followed by using those vehicles to create dialogue and then ending with promotion.

It’s a a really good way to kick start your online profile and get your voice heard! Thanks Chris!

Photo credit: chrisbb@prodigy.net

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