We launched the new lovemoney.com mortgage engine recently.
It’s designed to
- show you mortgages you’re eligible for
- allow you to filter the mortgages on the market according to what you want
so that when you see the table of products listed, they will be suitable products that you are qualified for.
What we did
We started the project by spending a few months asking users what they wanted and developing the journey. We ended up with wireframes outlining what the journey might look like.
Then we specced it, built it, tested and launched it. It took a couple of months to spec out the work and about three months to build the first version.
Now we’re iteratively adding functionality. Since it’s been launched, people can share their searches with others and Instant Messaging went out in the last release, so people can now chat with our advisors.
There’s more in the pipeline!
Tags: usability, user testing
