Saw this ad on the tube and thought it was quite interesting that they had put this ad together in the voice of a blogging commuter…guess it’s an acknowledgement that there are engaging blogs for every niche group out there – grumpy commuters (like me) included!
Tags: communication, niche marketing
Thanks for your comment about our mondaytofriday.com ads. We know that lots of our mondaytofridayers are blog-savvy, so the ad was designed to communicate directly with all those other poor souls who are commuting long distances, and make them aware that there might be an alternative.
Thanks for your comment Judy. Yes, the blogging angle certainly caught my eye as a squashed up commuter! Good luck with the campaign!