At work, we are currently in the process of separating out our offering and it’s been really interesting to see how it’s been communicated out to our customers. On the new site that is being launched, there’s a blog which has detailed the stages of the site launch. It creates an informal commentary of what’s going on when the nature of the work means that it’s ongoing and difficult to pinpoint a time when it’s ‘complete’. So customers get reassured and accustomed to the change in plenty of time.
Tags: branding, communication, identity, websites
